why choose 4insights?

4insights approach to finding, engaging and retaining your highest potential customers is based on four decades of senior level management experience in marketing strategy and execution for companies, organizations and cities. It is a proven, research and strategic marketing process that builds relationships and sales, while targeting high potential new prospects and finding new market opportunities. 4insights offers the flexibility of turnkey project management services from research to action plan execution—or we can assist your internal team with a specific project component.

Discover your highest potential customers
01 discover

research services

01 | discover your highest potential customer

  • Market, competition & situation analysis
  • Target consumer profiling ( using Nielsen Claritas Prizm Lifestyle Segmentation)
  • Primary consumer, member & constituent research: online and live intercept surveys, one-on-one interviews & focus groups
  • Retail tenant mix planning for shopping centers, multi-use developments & downtown districts
  • Trend analysis by industry & organization sector
  • Research-based business strategy development
Create your unique strategic brand
02 create

branding services

02 | discover your highest potential customer

  • Name generation and logo design
  • Printed & online materials design & production
  • Advertising campaigns
  • Website strategy & development
Engage your customers eye-to-eye
03 engage

marketing services

03 | discover your highest potential customer

  • Comprehensive Marketing Plan development
  • Sponsorship procurement
  • Special Events
  • Fundraisers
  • Cause Marketing
  • Single-focus campaigns
  • Integration with print, TV/radio, online marketing channels & social media
Evaluate your success
04 evaluate


04 | discover your highest potential customer

  • Define project objectives
  • Establish results metrics
  • Post-project research and analytics
  • Recommendations for strategy and execution